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Global corporate website for Datwyler IT Infra
Datwyler IT Infra is a Swiss industrial powerhouse with about 900 employees, production sites in Switzerland, the Czech Republic, China , and a turnover in the region of a quarter of a billion euros. The company operates on the market as a competent provider of innovative system solutions, products and services for data centres, fibre networks and intelligent building infrastrucutre, as well as acting as contractor covering the entire IT- and OT infrastructure value-chain. Therefore, having a performant and multilingual website was no longer a nice-to-have, but a necessity for Datwyler IT Infra.
Marco Mueller, Vice President Global Marketing & Communications: “The previous platform was outdated, slow, and difficult to maintain. Attempts to migrate to Craft CMS had previously failed, leaving the team with a half-finished, unstable website. WHITE proposed to build a brand-new platform.”
Multilingual
Global presence with 19 region-specific websites in 7 languages
Content Migration
Seamless and swift transition thanks to fully automated content migration
Craft CMS
A complete rebuild with Craft CMS
Improved SEO performance
Enhanced organic search performance thanks to an optimized URL structure
Complexity at corporate scale
Datwyler IT Infra operates globally, across regions with different technical requirements, languages, and regulatory contexts. The website needed to support multiple markets, internationally, in a consistent, scalable way, without compromising performance. Datwyler’s previous Craft implementation had stalled after more than a year of development, leaving the site slow, fragmented, and unfit for use. WHITE was asked to step in and assess whether the site could be rescued. The conclusion: the established website was beyond repair, and a fresh start was required.
Coordination across continents
With stakeholders in Switzerland, Germany, Belgium, and India, coordination was a challenge. The project was further complicated by the fact that Datwyler’s global IT group (DIT), based primarily in India, controlled many technical integrations. Aligning responsibilities between business leadership and IT proved to be one of the biggest hurdles.
Key challenges:
- Failed Craft CMS migration by previous vendor
- Large, multilingual content base (7+ languages, multiple country variants)
- Stakeholders across Europe and Asia
- Integration with Datwyler’s internal systems
- Need for scalable architecture and improved performance
The Solution
WHITE presented its approach after thorough analysis: instead of patching the broken legacy system, they rebuilt Datwyler IT Infra’s digital platform from scratch in Craft CMS. This ensured stability and allowed the team to rethink the website’s structure, design, and technical backbone.
Performance-first architecture
Marco: “The priorities were stability, availability and speed. The old website had collapsed under the weight of duplicated content, outdated plugins, and poor implementation.” WHITE leveraged its experience with large-scale e-commerce platforms to design a performant, scalable setup. “The content was structured to minimize duplication, using smart copy-variant logic so that pages could be reused across markets with only minimal customizations where needed”, Marco adds.
Multilingual, multi-regional setup
The new site needed to cover several languages, including English, German, French, Chinese, Spanish, Italian and Dutch. Furthermore, Datwyler needed multiple country-specific region/language specific sites, for example separate versions for Germany, Austria, and Switzerland, each with its own content variations. Marco: “Linguistically, the differences aren’t very big, but each region sometimes requires different content elements, such as product pages or data center solutions tailored to local needs. The multiple German variants added complexity but are important for regulatory differences, and competitive positioning. It is ultimately a service we provide to our customers.”
Seamless SAP integration
Beyond content and design, integration with Datwyler’s internal systems was another layer of complexity. Microsoft-based tools and HubSpot marketing automation were connected without difficulty, but the SAP-based CRM required a different approach. Marco: “The challenge wasn’t technical, the Craft CMS platform is ready for seamless integration, it was organizational. All CRM projects had to run through our global IT integration partner, which was reluctant to take on new initiatives and often gave our entity lower priority.” By ensuring the website was structured and prepared for CRM integration, it prevented these hurdles from slowing down the overall project. Marco: “Thanks to WHITE, we now have a state-of-the-art digital platform, fully prepared for deeper CRM integration once internal conditions allow. They managed the complexity, kept momentum, and gave us the foundation for a seamless customer experience.”
Redesign from the ground up
The website wasn’t just a technical rebuild. WHITE designed a completely new look and feel, aligned with Datwyler IT Infra’s brand identity and customer needs. The design emphasizes usability, clarity, and a modern customer experience. Key visual updates and structural redesigns brought Datwyler’s digital presence up to date after more than a decade on outdated systems.
WHITE’s contributions
- Redesign of the entire Datwyler IT Infra website
- Full rebuild in Craft CMS
- SAP integration
- Performance optimization with smart content handling and elastic search
- Multilingual, multi-regional architecture
Extensive projectmanagement
Initially, responsibility for the website sat with Datwyler IT (DIT), the global IT integration partner for all Datwyler group associated companies. But during the process, it highlighted opportunities to streamline leadership and ensure priorities were fully aligned.
When Marco joined Datwyler IT Infra, he recognized the need for business ownership of the project: “The biggest learning was that leadership of a project like this must always sit with the business, not with IT. IT supports implementation, but the business knows what customers need. The best thing WHITE did for us was take over the ownership and the projectmanagement. That way, the IT Infra business team could define priorities more clearly while WHITE handled project execution and technical delivery.”
Strict bi-weekly delivery cycle
To keep the project moving, WHITE introduced a bi-weekly delivery and review cycle. Every two weeks, new features, pages, or improvements were delivered, tested, and refined. Marco: “This approach created transparency and gave stakeholders confidence that progress was being made. It also allowed our employees to start working with the new website while development was ongoing. So: adding content, testing workflows, and flagging issues early. By the time the site went live, many users were already familiar with the platform.”
Handling corporate scale
Working with a large corporation meant navigating layers of approvals, legal and security requirements, and shifting responsibilities as staff rotated in and out. WHITE implemented structures for communication, using tools for task management and filtering requests to keep the project focused. Despite the complexity, the website launched successfully in March 2024, about six months later than initially planned, but with full understanding from Datwyler IT Infra that delays were due to expanded scope and internal coordination.
The result
The new Datwyler IT Infra website delivered:
Scalable multilingual platform
Several languages, with regional variants, managed efficiently from one Craft CMS backend
Improved performance & design
Optimized architecture significantly increased speed and responsiveness
Seamless integration
Automated synchronization of IT Infra products and downloads from Datwyler’s internal systems, like SAP and Stibo Systems
Improved governance
Clearer project structures, agile delivery cycles, and stronger alignment between business and IT.
The feedback from both internal stakeholders and customers has been very positive. Platform users now actively use the site as a source of information and reference points in their daily work. Traffic to the site has grown, supported by Datwyler IT Infra’s marketing campaigns and newsletters.
A Solid Foundation for Continuous Digital Growth
The project reinforced the value of sprint-based delivery, clear communication structures, and technical rigor in handling multilingual, multi-regional complexity. The development of the new website was a beginning: the website will continuously be improved. Future phases include deeper CRM integration, advanced marketing automation, and further optimization of customer journeys. Marco: “A website is never finished. But with WHITE, we now have a strong technical foundation and a trusted partner to keep building.
Marco Mueller
Vice President Global Marketing & Communications
Curious?
Visit itinfra.datwyler.com
Coffee?
Would you like to brainstorm about a (future) project?
Mark van Hagen
Project manager