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B2B Portals & webshops
Cleverly crafted, perfectly aligned with your organization
A powerful portal for business growth
Your business is growing, more customers, more countries, more complexity. Sooner or later, your systems start to fall behind. Disconnected tools, manual work, error-prone processes, they might have worked once, but now it’s time for the next step.
Are you a wholesaler, importer, or manufacturer serving business customers at home and abroad? Then you know how complex online sales and customer service can be. Each client has their own pricing, product selections, inventory needs, languages, and information requirements. And you're expected to manage it all. A B2B portal or webshop brings structure. Customers can log in, view real-time prices and stock levels, track their orders, or download documentation, all from one central location. No more scattered spreadsheets or manual steps. You stay in control, they get convenience.
Stay in control, skip the chaos
Too slow. Not connected. Unclear.
We see it all the time: portals that are outdated, unreliable, or frustrating instead of helpful. Customers drop off, your team hits roadblocks, and you know: this system is holding us back.
WHITE helps you move forward. We seamlessly connect your portal to your ERP or CRM, so prices, stock levels, and customer data are always accurate. Your customers can place orders faster, your team can focus on more meaningful work, and your entire process becomes more efficient.
And the best part? We tailor everything to your business, with reusable components that ensure your portal grows and adapts with you. Always aligned with the needs of your organization.
The Benefits of a Smart B2B Webshop
A smart B2B webshop is well-designed and user-friendly. Here’s what it brings you:
Higher conversion and increased revenue
Improved service, customer satisfaction, and loyalty
More efficient workflows thanks to real-time ERP integration
Customer-specific pricing, tiers, and delivery terms, all in one place
What to Expect from WHITE
We’ve been building B2B portals and webshops for years, tailored to organizations with complex processes, large product ranges, and international customers. No off-the-shelf solutions, but fully customized platforms using Craft CMS: flexible, secure, and built for growth.
As an Enterprise Partner, we easily integrate with your systems and think alongside you, even after your platform goes live.
A large and technical project with special features that we are proud of!
The desire to switch from an offline ordering program for dealers to an advanced dealer portal was the start of our search for a suitable web agency. WHITE developed our brand new dealer portal with dealer login and created various websites for our other brands. A large and technical project with special features that we are proud of!
I am very pleased with the collaboration we experienced with WHITE
It is not only thanks to their expertise that the whole process went so smoothly: the people are also very approachable and the lines of communication short. The parallel process of building the website and incorporating the content we provided worked perfectly thanks to the patience and dedication of both sides. So that is also a big compliment to WHITE.
WHITE has been a great online partner to us for years
Promises were kept, while we were given expert advice and were able to rely on fluent communication. And even more importantly, the DETJER webshop is now fully future proof!
Thinking about a B2B webshop?
Here’s why WHITE is your go-to partner
Certified Craft CMS Enterprise Partner
Over 20 years of e-commerce experience
Strategic partner for international B2B organizations
Specialized in complex, custom digital solutions
Smart integrations with virtually any ERP system
Reliable, committed, and technically strong
Integrations
Seamlessly integrated into your digital infrastructure
Whether you work with Microsoft Dynamics, SAP Business One, AFAS, or Exact, we ensure seamless integration between your portal and your back office systems. From ERP and CRM to PIM, WMS, or industry-specific software like Gripp or Becosoft, we know exactly how to connect your systems securely and in real-time.
That means your product and customer data flows automatically into your portal, no manual work needed.
Cases
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Work we’re proud of
Schedule a chat
Curious about what a portal could do for your organisation?
Schedule a sparring session with one of our business analysts. Together, we'll identify which business processes are suitable for automation and explore opportunities to better serve your customers while reducing the workload for your team.
Mattijs de Nooijer
Founder & Business analyst